
MISSION STATEMENT
MISSION STATEMENT
To create heirlooms — celebrating Italian craftsmanship with a Hollywood spirit.

VISION STATEMENT
VISION STATEMENT
To grow beyond jewelry into a curated ecosystem of experiences, collaborations, and objects that preserve creativity, rarity, and connection.
Our long-term vision is to build IVI LOS ANGELES into a lifestyle luxury house — one rooted in design, cinematic storytelling, and authenticity, crafted for those who value both story and design.

NON-NEGOTIABLES
NON-NEGOTIABLES
NO SHORTCUTS.
Ever. In process, product or communication.
QUALITY OVER EVERYTHING.
If it’s not excellent, it doesn’t leave the studio.
QUIET SPEAKS LOUDER.
We do not chase attention. We move with purpose.
EVERY DETAIL MATTERS.
The clasp. The box. The message. Nothing is accidental.
BUILD SLOW.
We are here to last, not to rush.
CREATIVITY LEADS.
Design is emotion. Always start with the idea.
WORK WITH PEOPLE WHO GET IT.
Shared values. Shared standards. No forced fits.
MAKE IT FEEL.
If it doesn’t move you, it’s not ready.
PROTECT THE SOUL.
No trend-chasing. Stay true to the brand.
WE ARE IN THIS TOGETHER.
Respect the team, the craft and the mission.

BRAND PERSONALITY - PART A
BRAND PERSONALITY - PART A
REFINED
Sophisticated, minimal, and elevated — never overdone.
QUIET
Subtle yet powerful; luxury expressed in restraint.
CONFIDENT
Assured in vision, unapologetically true to itself.
TIMELESS
Not bound by trends — designed to endure.

creative director
ivi kyratzi
Founder and Creative Director, IVI LOS ANGELES, INC.
Ivi Kyratzi, founder and creative director of IVI LOS ANGELES, was born and raised in Cyprus before studying Fashion Design at Parsons School of Design in New York. After graduation, she moved to Los Angeles to begin her creative journey, which soon led her to Tuscany, Italy. There, she spent six years at IVI’s production house in Arezzo, working closely with artisans and under the mentorship of Gabriele Veneri, the factory’s owner. Immersed in every stage of the jewelry-making process, she refined her craft and discovered her creative voice.
In 2016, she established IVI LOS ANGELES as an expression of her vision — jewelry conceived not as fleeting accessories but as enduring objects of design. Drawing on Italian craftsmanship and the cultural influence of Los Angeles, her work reflects a dialogue between heritage and modernity, creating pieces with permanence, artistry, and meaning.

BRAND PERSONALITY - PART B
BRAND PERSONALITY - PART B
CINEMATIC
Inspired by Hollywood glamour and visual storytelling.
ARTISTIC
Creativity and design at the forefront.
AUTHENTIC
Uncompromising, transparent, and true to its soul.
INCLUSIVE
Open to all identities; celebrating individuality.

BRAND STORY
BRAND STORY
IVI LOS ANGELES was founded in 2016 by Ivi Kyratzi with the goal of creating jewelry that merges design discipline with artisanal craft. Established in Los Angeles and produced in Tuscany, the brand reflects a dialogue between two cultures: the precision and heritage of Italian makers, and the cultural influence of Los Angeles as a center of film, art, and music.
From the outset, the focus has been on building pieces with permanence. Every design is approached with the same care as an object of architecture — proportion, structure, and detail are considered at every stage. Production takes place in a factory in Arezzo, where traditional techniques meet modern technology, ensuring integrity in both process and result.
The collections evolve season by season, yet remain consistent in their philosophy: jewelry created not as trend-driven accessories, but as enduring objects that carry design value. This approach has allowed IVI to grow internationally while maintaining the qualities that define the brand — attention to detail, rarity, and a point of view shaped by culture and craft.