MISSION STATEMENT
MISSION STATEMENT
To create heirlooms — celebrating Italian craftsmanship with a Hollywood spirit.
VISION STATEMENT
VISION STATEMENT
To grow beyond jewelry into a curated ecosystem of experiences, collaborations, and objects that preserve creativity, rarity, and connection.
Our long-term vision is to build IVI LOS ANGELES into a lifestyle luxury house — one rooted in design, cinematic storytelling, and authenticity, crafted for those who value both story and design.
NON-NEGOTIABLES
NON-NEGOTIABLES
NO SHORTCUTS.
Ever. In process, product or communication.
QUALITY OVER EVERYTHING.
If it’s not excellent, it doesn’t leave the studio.
QUIET SPEAKS LOUDER.
We do not chase attention. We move with purpose.
EVERY DETAIL MATTERS.
The clasp. The box. The message. Nothing is accidental.
BUILD SLOW.
We are here to last, not to rush.
CREATIVITY LEADS.
Design is emotion. Always start with the idea.
WORK WITH PEOPLE WHO GET IT.
Shared values. Shared standards. No forced fits.
MAKE IT FEEL.
If it doesn’t move you, it’s not ready.
PROTECT THE SOUL.
No trend-chasing. Stay true to the brand.
WE ARE IN THIS TOGETHER.
Respect the team, the craft and the mission.
BRAND PERSONALITY - PART A
BRAND PERSONALITY - PART A
REFINED
Sophisticated, minimal, and elevated — never overdone.
QUIET
Subtle yet powerful; luxury expressed in restraint.
CONFIDENT
Assured in vision, unapologetically true to itself.
TIMELESS
Not bound by trends — designed to endure.
creative director
ivi kyratzi
Founder, IVI LOS ANGELES, INC.
Ivi Kyratzi is a jewelry designer and the founder of IVI LOS ANGELES. Originally from Cyprus, she studied Fashion Design at Parsons School of Design in New York before moving to Los Angeles. In 2015, she met her mentor, the owner of one of the most respected jewelry factories in Arezzo, Italy; and spent seven years between Los Angeles and Tuscany, working directly with artisans and learning the full production process.
In 2016, she founded IVI LOS ANGELES, focusing on precision, craftsmanship, and a modern design perspective. Every piece continues to be made in the same Arezzo factory where her journey began, grounded in exceptional quality, refined materials, and meticulous attention to detail.
BRAND PERSONALITY - PART B
BRAND PERSONALITY - PART B
CINEMATIC
Inspired by Hollywood glamour and visual storytelling.
ARTISTIC
Creativity and design at the forefront.
AUTHENTIC
Uncompromising, transparent, and true to its soul.
INCLUSIVE
Open to all identities; celebrating individuality.
BRAND STORY
BRAND STORY
IVI LOS ANGELES was founded in 2016 by Ivi Kyratzi with the goal of creating jewelry that merges design discipline with artisanal craft. Established in Los Angeles and produced in Tuscany, the brand reflects a dialogue between two cultures: the precision and heritage of Italian makers, and the cultural influence of Los Angeles as a center of film, art, and music.
From the outset, the focus has been on building pieces with permanence. Every design is approached with the same care as an object of architecture — proportion, structure, and detail are considered at every stage. Production takes place in a factory in Arezzo, where traditional techniques meet modern technology, ensuring integrity in both process and result.
The collections evolve season by season, yet remain consistent in their philosophy: jewelry created not as trend-driven accessories, but as enduring objects that carry design value. This approach has allowed IVI to grow internationally while maintaining the qualities that define the brand — attention to detail, rarity, and a point of view shaped by culture and craft.